Here is an engaging, passionate and truly inspired speech about reversing the trend of childhood obesity in this country.
We all know the basic facts of this tragedy, but British chef Jamie Oliver takes the discussion to another level. We need a total reboot to restructure the abysmal food culture for kids at home, in the schools and in life.
It's not just a great idea in the right direction: it's urgent. He says that kids in the US today will have a shorter life span by ten whole years than their parents because of the grotesque landscape of food that we've built around them.
Obesity costs Americans 10% of the nation's health care bills - that's 150 billion dollars a year, and set to double in the next 10 years to 300 billion.
He considers the way we feed our children to be child abuse.
This is not just preaching about cutting down on junk food and soda - this is the voice of real reform. Spread the word!